Danielle Johannes
Web Designer
BlackFriday_Mockup.jpg

Black Friday Weekend Homepages

The following are homepages that were designed for Black Friday weekend in 2015. The homepage designs needed to stand on their own, but still relate to the store signage and direct mailers that had been created. Each day of that weekend got a new homepage design that was different from the previous day to keep customers' interest, and entice them to come back and find something new to buy each day. The assets I designed proved to be successful for this time period by driving 36% more in sales than the previous year.

Homepage, Kick-Off of Event

Homepage, Kick-Off of Event

Homepage, Thanksgiving Day

Homepage, Thanksgiving Day

Homepage, Black Friday

Homepage, Black Friday

Homepage, Saturday following Black Friday

Homepage, Saturday following Black Friday